Salesforce

Contributed by Katie Levy, HigherEchelon Lead Salesforce Consultant One of the clearest benefits of the Salesforce platform is organizations can keep data in one centralized location, accessible from anywhere with an internet connection. But whether you’re looking to implement Salesforce, just implemented Salesforce, or you’re a seasoned pro, it’s important to understand how critical...

Pardot is an automated marketing tool that is used for lead generation and nurturing. For many businesses, this software can be powerful. It enables marketing teams to track and measure your communications with customers and leads and gain valuable insights into the behavior of the people who matter most. If you are looking for...

Contributors: Katie Levy, Michele O'Brien, and Rachel Bryars “Wait, did anyone tell us this was coming?”  “I know we just implemented Salesforce, but I have no idea where to go to get help.”  “Why are we doing this, again?”  “We’ve been using this tool for a while, but leadership doesn’t seem invested, so I’m...

Salesforce is an ecosystem of tools and applications that businesses can leverage to support sales, marketing, data analysis, and more. There are many features available that can help team members collaborate on projects faster and more efficiently, including Salesforce Chatter. Salesforce Chatter is a social collaboration platform for Salesforce customers, helping employees share files,...

Salesforce is a powerful customer relationship management (CRM) platform that is built to help organizations manage several business-critical functions. From employee onboarding to lead tracking, this software can provide several benefits to many industries.  Salesforce is a critical investment for organizational success and efficiency. Here are the top 5 industries benefiting from the implementation...