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How Can Salesforce Chatter Strengthen Your Business?

August 1, 2022 in

Salesforce is an ecosystem of tools and applications that businesses can leverage to support sales, marketing, data analysis, and more. There are many features available that can help team members collaborate on projects faster and more efficiently, including Salesforce Chatter.

Salesforce Chatter is a social collaboration platform for Salesforce customers, helping employees share files, send messages, and stay connected. If your organization needs a more unified communication system, Salesforce Chatter may be right for you.

What Is Salesforce Chatter?

Salesforce Chatter serves as an internal social media network for an organization. Best suited for large enterprises, this tool allows users to send messages to each other, build networks, and share valuable information like files and links. 

Below are some of the top features of Salesforce Chatter:

  • Chatter Groups: You can use this feature to create dedicated collaboration spaces for different teams, project members, or even your whole business. Users can also send private messages to each other.
  • Feeds and Status Updates: Similar to other social media platforms, Salesforce Chatter includes feeds where users can share videos, images, links, and files. Users can also create polls to collect feedback and may categorize posts into different topics to facilitate discussions.
  • User Profiles: Salesforce Chatter makes it simple to learn more about your colleagues and gather their information when you need it. Users can set up their own profiles that can include their picture, title, and contact information.

Ways That Salesforce Chatter Can Strengthen Your Business

Salesforce Chatter is a powerful tool. It can serve as a valuable hub of information for many Salesforce customers, especially in the age of remote work, and connect your organization in ways that were not previously possible. As a result, your business can become stronger.

Enable Real-Time Knowledge Sharing

Knowledge sharing is one of the most powerful benefits of Salesforce Chatter. Anyone can use the tool to share insights or bring up new ideas, stimulating innovation across the organization. Outside of work-related projects, users have the ability to share news articles, social media posts, and other links that may be of interest to the organization.

Support Customer Service

You can use a feature called Chatter External to include people outside of your organization in Chatter groups. As a result, you can streamline communications with the people who matter most to your organization and better serve your customer or client needs.

Support Private and Urgent Collaboration

On this platform, users can share work and ideas in real-time with the wider organization and people on their teams. Everyone has access to the same files and messages as everyone else in the group, which can reduce confusion and workflow errors. 

With Chatter Groups, you can also designate private groups to facilitate collaboration among team members. This can make it easier to protect sensitive projects, as Salesforce software is highly secure.

Speak to the Salesforce Experts at HigherEchelon

Salesforce Chatter is one of several features available on Salesforce that can strengthen your business. If your organization is looking to adopt this powerful software, the specialists at HigherEchelon can help. Our Salesforce experts can assess your company’s situation and help you initiate your digital transformation.

Contact us today to discuss your Salesforce implementation needs. You can call our specialists at 866-469-9945, email us at solutions@higherechelon.com, or fill out our online form for a free consultation.