Rachel Bryars is HigherEchelon’s Director of Marketing and is responsible for executing the marketing strategy to support business objectives and initiatives across the company, as well as providing business development support in government and commercial proposals.
Bryars is the former managing partner of Bryars Communications, LLC, a small creative services and training firm serving a range of corporate, non-profit, and media clients. In that capacity, she served as managing editor for Yellowhammer Multimedia, a large digital news platform, where she oversaw a team of award-winning journalists and content producers and contributed her own reported articles and videos. She also previously served as senior fellow for a well-respected public policy research institute in Alabama where she spoke and wrote in state and national media, earning coverage in outlets such as Vox Media and NPR’s All Things Considered, and appearing frequently as a guest on the state’s top talk radio programs. She served as a commentary journalist for Alabama Media Group, appearing weekly on the state’s largest news platform and in 142,000 print editions of the Birmingham News, Huntsville Times, and Mobile Press-Register. She created marketing materials for clients including corporate videos, podcasts, and digital products, and provided professional development solutions including communication workshops, mastermind groups, executive coaching, and keynote speaking that focused on combining social science research and practical insights to help people become effective communicators.
Bryars has served as adjunct faculty for multiple colleges and universities, including the University of Maryland Global Campus (formerly UMUC) in Naples, Italy, where she taught public speaking to a highly diverse range of U.S. military and partner nation service members and support staff who were stationed at the U.S. Navy and NATO bases. She has also taught virtual and in-person communication courses for Broward College, Barry University, and Calhoun College, among others.
Bryars began her career as a morning TV news reporter for the ABC affiliate in Richmond, Virginia (WRIC), and contributed news, feature, sports, and commentary articles in publications such as The Washington Post, Washington Examiner, and various other Washington-area newspapers and online outlets. While in D.C., she served as a spokesperson hired by staffing firms for fundraising events, and she provided communication services for area small businesses. She previously worked as a freelance reporter for the Palm Beach Post and as on-air talent represented by several agencies, appearing in major commercials for clients such as Pepsi, Ritz Camera, and the U.S. Army.
Bryars holds a M.A. in Communication from The Johns Hopkins University, where she received an honors distinction on her experiment-based thesis. She earned a B.A. in English and Communication with a Journalism focus from Palm Beach Atlantic University, where she was an NAIA All-Region and All-American (hon. mention) scholarship varsity soccer player and team captain, editor-in-chief of the university newspaper, and the recipient of the Women of Distinction scholarship and the Most Outstanding Communication Graduate award.
She lives in Huntsville with her husband and five children and co-hosts a popular podcast about optimizing life and work called Belle Curve Podcast.