For the public sector, maximizing constituent engagement is a key priority. More and more government organizations are turning to customer relationship management (CRM) technologies like Salesforce to support their services.
Salesforce can help automate marketing campaigns, handle customer service workflows, and leverage artificial intelligence to deliver valuable insights. If a public sector organization wishes to adopt this software, however, it will need to meet strict compliance requirements and configure the solution to meet its key needs.
Types of Salesforce Public Sector Solutions
Salesforce is a software-as-a-service (SaaS) CRM platform that provides users with a complete 360-degree view of its organization. For private businesses, this software typically provides insights into customers, clients, and business partners. For public servants, however, Salesforce can support citizens, stakeholders, and government partners.
Using the SaaS platform, public servants can transform the ways they deliver services to their constituents. A government organization can leverage several key solutions on Salesforce, such as the following.
- Inspections Management: Government agencies that perform inspections can use Salesforce to manage the process. In one location, inspectors can view information about the visit and the items that need to be checked. If a violation occurs, inspectors can report and enforce the infraction on Salesforce via a mobile device. This solution simplifies the overall process and ensures that the inspector checks all necessary boxes.
- License and Permit Management: Organizations can use Salesforce to implement license and permit applications that potential applicants can fill out online. On the Salesforce platform, the organization can build workflows that guide employees through the review process for each type of license or permit, expediting the review process. Salesforce also enables centralized communication, helping all employees understand the status of current projects.
- Emergency Program Management: Using Salesforce, the public sector can coordinate and mobilize responses to emergencies within the community. Stakeholders can view emergency requests on a single platform. Workers in the field can use mobile devices to plan, track, and execute emergency services, accelerating response times.
Benefits of Implementing Salesforce for Government Purposes
Implementing Salesforce can be extremely beneficial for public sector organizations. As a cloud-native SaaS application, Salesforce empowers flexibility by enabling employees to access necessary information from any location. Organizations can reduce overhead and simplify processes for maximum effectiveness by storing all relevant data in one place. With built-in features and automation, public sector organizations can increase the speed of their processes and expand their service portfolios, enhancing constituent engagement and satisfaction.
Additionally, Salesforce includes advanced security features. Public sector organizations can configure the platform to comply with various regulations, such as Federal Risk and Authorization Management Program (FedRAMP). Salesforce includes single sign-on security services, server authentication, and data encryption, protecting sensitive information across a government agency.
Contact a Salesforce Implementation Specialist
Salesforce can be configured to support government agencies and other organizations in the public sector, but these solutions will need to comply with strict regulations. If you’re looking to implement Salesforce for your organization, the specialists at HigherEchelon can help.
Our team understands Salesforce and how it must be configured within the public sector. We’ve helped public sector clients maximize their Salesforce platform and improve efficiency across the board. Contact us today to learn more how our Salesforce government cloud consulting services can benefit your organization.