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What Is a Salesforce Admin?

April 15, 2021 in

If your business uses Salesforce, you can reap major benefits. The popular customer relationship management (CRM) software provides tools to help businesses improve their operations, targeting sectors from marketing analytics to pricing and task management. Without deep knowledge of Salesforce, however, companies can struggle to get the most out of the platform. Salesforce offers five Administrator credentials that professionals can obtain to demonstrate their expertise using this platform.

The Role of a Salesforce Administrator

Salesforce is a complex platform that comes with a suite of tools. However, navigating through the platform alone can be a challenge. A Salesforce Administrator is a professional that helps company stakeholders customize their Salesforce software so they can obtain the most value. An admin can help maintain the platform, configure the tools for maximum accessibility, and inform the company of any new updates and capabilities that the platform releases.

Different Types of Salesforce Administrator Credentials

Having a Salesforce credential can set a candidate apart from the rest of the applicant pool. Many of the leading companies in the United States use Salesforce to complete their tasks and manage their data, and hundreds of thousands of organizations globally rely on the CRM platform. To help professionals demonstrate their Salesforce skills, the company offers six distinct certifications through its training program.

  • Salesforce Administrator
  • Salesforce Architect
  • Salesforce Consultant
  • Salesforce Specialist
  • Salesforce App Builder
  • Salesforce Developer

Each of these certification programs come with a set of credentials that candidates can earn. Within the Salesforce Administrator program, a professional can pursue the following five credentials.

  • Administrator
  • Advanced Administrator
  • Marketing Cloud Administrator
  • Platform App Builder
  • CPQ Specialist

What To Look For in a Salesforce Administrator

While many companies choose to train their employees on Salesforce, the process to obtain an Administrator certification can be expensive and time consuming. Additionally, embarking on an internal credentialing process lengthens the timeline for an organization’s digital transformation, meaning that it will take longer to implement Salesforce and gain the value that the company needs to thrive in the future.

Working with a company that already provides Salesforce implementation services will connect organizations with partners who already have the necessary administrative credentials. With access to this specialized expertise, companies can reduce training costs and initiate their digital transformations as soon as possible.

A Salesforce implementation partner will walk the organization through the implementation process step-by-step, identifying areas of improvement while developing customized solutions to generate the most value from the platform. When searching for a Salesforce implementation service, look for the following features:

  • A highly trained team with active partner program certifications, including Salesforce Administrator and Advanced Administrator credentials
  • Deep expertise and knowledge of various Salesforce tools, including Marketing Cloud, Einstein Analytics, and Lightning Deployments
  • Experience navigating businesses through digital transformations that have been proven to increase efficiency, generate revenue, and save costs
  • Adherence to the Agile methodology to ensure that the organization understands exactly what is being built and has the opportunity to provide feedback

Need Help Setting Up Salesforce?

Businesses across industries can benefit from the full suite of tools that Salesforce offers. However, integrating this solution into your organization can be a challenge without a team of specialists on your side. HigherEchelon provides complete Salesforce implementation services so that your company can initiate a full-scale digital transformation. Contact us today to learn how Salesforce can fit into your business.