Salesforce Lightning is the next generation of the Salesforce user experience. This new tool can help organizations enhance productivity, increase conversions, and streamline internal processes on the customer relationship management (CRM) solution. For a business to leverage the full power of the Salesforce platform, it is important to understand the most important features of Lightning and implement them to complement your organization’s goals.
The Different Components of Salesforce Lightning
Salesforce Lightning does not refer to one platform, but a family of technologies designed to enhance the Salesforce experience. It includes a new design, a larger suite of productivity tools, and artificial intelligence (AI) functions, which can help streamline business processes. Using Salesforce Lightning, you can personalize and configure the platform to meet your organization’s needs at a more advanced pace than you could using the Salesforce Classic experience.
The Salesforce Lightning user experience includes a more modern, simplified appearance and redesigns important Salesforce features, including dashboards, reports, and standard and custom objects. It also includes a variety of new features to help organizations develop robust applications and enhance their digital capabilities.
Some of the most powerful features for Salesforce Lightning include the following.
- Lightning Design System: This system is a framework and library that developers can use to build streamlined user interfaces and powerful pages and applications on Salesforce. This service significantly reduces development time.
- Lightning App Builder: This point-and-click tool enables Salesforce administrators to create custom pages for their organization’s platform, either on Salesforce Lightning or the Salesforce mobile application.
Benefits of Salesforce Lightning versus Salesforce Classic
Salesforce Classic is the interface for Salesforce that was used prior to the release of the Lightning platform. Compared to Salesforce Lightning, Salesforce Classic has a relatively outdated design with small graphics and limited features. Organizations that have yet to switch to Salesforce Lightning are missing out on valuable capabilities.
Using the Salesforce Lightning experience, organizations have access to hundreds of innovative features and can interact with the platform in a more user-friendly way. Additionally, Salesforce Lightning includes mobile-friendly software, enabling organizations to create responsive and attractive apps for their customers.
Salesforce Lightning also includes a customizable homepage, enabling different users to build their Salesforce experiences to best suit their positions’ needs. This facilitates greater efficiency and productivity, providing employees with the tools they need in one convenient location.
In addition to more features and a better user experience, Salesforce Lightning includes stronger security than its predecessor. The platform uses multi-factor authentication to protect systems from unauthorized individuals and prevents certain users from accessing restricted pages or applications.
Implement Salesforce Lightning with HigherEchelon
Is your organization interested in Salesforce Lightning? Trust the Salesforce implementation specialists at HigherEchelon. Our team holds over 100 active partner program certifications and a 5 out of 5 customer satisfaction rating.
HigherEchelon has the skills, experience, and knowledge you need to execute a successful digital transformation on Salesforce. Contact us today to discuss your needs and learn more about our Salesforce implementation services.